- Darius Garland discusses importance of upcoming Cavs game vs. Knicks
- Donovan Mitchell credits Quin Synder for helping him become the player he is today
- Report: Cavs know ‘exactly’ where they are in standings and have their eyes on No. 3 seed
- J.B. Bickerstaff says Cavs have ‘bigger places to go’ after clinching playoff spot
- Cavs announce starting lineup ahead of Sunday matchup vs. Rockets
- Kendrick Perkins says Donovan Mitchell is better than Devin Booker and Jaylen Brown
- Isaac Okoro issues ecstatic message via social media after hitting game-winning shot vs. Nets
- Rival scout on Donovan Mitchell playing for Cavs in playoffs: ‘We’ll see if he’s that guy or not’
- Report: Jarrett Allen still dealing with blurriness in injured eye
- Nic Claxton offers overly confident statement when asked about potential playoff matchup vs. Cavs
Video: LeBron James and Lil Yachty Star in New, Mind-Boggling Ad for Sprite
- Updated: October 13, 2016
While LeBron James signed a three-year extension with the Cleveland Cavaliers this past summer for approximately $100 million, his endorsement money is just as lucrative. One of his endorsement deals is with Sprite and his latest commercial is an amusing take on the power of suggestion and reverse psychology.
The online magazine, First We Feast, gave an overview of the 60-second ad, with James speaking about his unwillingness to give the drink a heavy marketing push. As he continues to mention the product, hip-hop recording artist Lil Yachty can be heard singing about the product. Meanwhile, bottles of Sprite are seen and party-goers are pictured drinking it.
The ad was shot during James’ busy offseason that was primarily spent in the Los Angeles area. With the 2016-17 campaign set to begin, James day job will certainly take precedence.
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