- ‘Disappointed’ Collin Sexton speaks publicly on not reaching contract extension with Cavs
- Report: Thunder could sign Collin Sexton, intrigued by pairing him with Shai Gilgeous-Alexander
- Report: Collin Sexton was looking for $100M extension from Cavs
- Report: Cavs want to keep Kevin Love under 20 minutes a game
- Report: Collin Sexton to become restricted free agent after failing to reach contract extension with Cavs
- Darius Garland says he and Collin Sexton hear criticism about them, claims it’s ‘fuel for us’
- Koby Altman speaks glowingly about Collin Sexton when asked about his future: ‘We want to have him here’
- Report: Cavs agree to 2-way deals with Tacko Fall and R.J. Nembhard
- Larry Nance Jr. defends Collin Sexton, calls the anonymous scout that ripped him a ‘moron’
- Anonymous scout rips ‘backup’ and ‘a-shole’ Collin Sexton: ‘None of his teammates like him’
Video: LeBron James and Lil Yachty Star in New, Mind-Boggling Ad for Sprite
- Updated: October 13, 2016
While LeBron James signed a three-year extension with the Cleveland Cavaliers this past summer for approximately $100 million, his endorsement money is just as lucrative. One of his endorsement deals is with Sprite and his latest commercial is an amusing take on the power of suggestion and reverse psychology.
The online magazine, First We Feast, gave an overview of the 60-second ad, with James speaking about his unwillingness to give the drink a heavy marketing push. As he continues to mention the product, hip-hop recording artist Lil Yachty can be heard singing about the product. Meanwhile, bottles of Sprite are seen and party-goers are pictured drinking it.
The ad was shot during James’ busy offseason that was primarily spent in the Los Angeles area. With the 2016-17 campaign set to begin, James day job will certainly take precedence.
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