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- Report: Jarrett Allen was talking trash to Nets about Collin Sexton before his shots even went in
- Cavs head coach issues striking comparison between Collin Sexton and Michael Jordan
- Kyrie Irving and Kevin Durant give major props to Collin Sexton after he drops 42 points on Nets
- Video: Collin Sexton drills cold-blooded 3 in Kyrie Irving’s face to send game into double overtime
- Cavs unveil tribute video as Nets superstar Kyrie Irving returns to Cleveland
- Report: Kyrie Irving to officially start and play in Nets matchup vs. Cavs
- Report: Dylan Windler to return to Cavs lineup Friday vs. Nets
- Report: It’s ‘doubtful’ Cavs will be able to trade Kevin Porter Jr.
- Report: Cavs expected to offer Jarrett Allen massive multiyear contract
LeBron James Earned Twice as Much Sponsorship Value During Finals Than Stephen Curry
- Updated: July 25, 2016
The rigors of off-the-court competition when it comes to NBA players usually relates to how each of them does from a sponsorship standpoint. The NBA Finals battle that featured the Cleveland Cavaliers’ LeBron James and the Golden State Warriors’ Stephen Curry showed that James not only walked away with the Larry O’Brien Trophy, but had more than twice the sponsorship impact than Curry did.
The information was contained within a tweet last week by ESPN’s Darren Rovell, who covers the business side of sports. Rovell found that James earned his main sponsor, Nike, slightly over $7.3 million in social media sponsorship value during the finals. In contrast, Curry managed just $3.16 million for his main sponsor, Under Armour, under the same measurement scale.
— Darren Rovell (@darrenrovell) July 20, 2016
The sheer numbers also indicate roughly the same percentage, with James resulting in 42.4 million social media interactions, compared to just over 20 million for Curry. The bulk of social media value for both players came from Instagram.
The numbers were calculated by Hookit, which specifically tracks athletes on social media in order to establish their specific value when it comes to sponsorship effectiveness.
During the finals, Curry struggled on the court for much of the series and took a beating on social media for his performance and the announcement of his new sneaker, the Curry 2 Lows. The shoes were ridiculed as old-fashioned and something elderly men would wear.
James’ most prominent sponsorship since the finals was his appearance in a Verizon commercial that promoted the company’s new data plan.