LeBron James Earned Twice as Much Sponsorship Value During Finals Than Stephen Curry

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The rigors of off-the-court competition when it comes to NBA players usually relates to how each of them does from a sponsorship standpoint. The NBA Finals battle that featured the Cleveland CavaliersLeBron James and the Golden State WarriorsStephen Curry showed that James not only walked away with the Larry O’Brien Trophy, but had more than twice the sponsorship impact than Curry did.

The information was contained within a tweet last week by ESPN’s Darren Rovell, who covers the business side of sports. Rovell found that James earned his main sponsor, Nike, slightly over $7.3 million in social media sponsorship value during the finals. In contrast, Curry managed just $3.16 million for his main sponsor, Under Armour, under the same measurement scale.

The sheer numbers also indicate roughly the same percentage, with James resulting in 42.4 million social media interactions, compared to just over 20 million for Curry. The bulk of social media value for both players came from Instagram.

The numbers were calculated by Hookit, which specifically tracks athletes on social media in order to establish their specific value when it comes to sponsorship effectiveness.

During the finals, Curry struggled on the court for much of the series and took a beating on social media for his performance and the announcement of his new sneaker, the Curry 2 Lows. The shoes were ridiculed as old-fashioned and something elderly men would wear.

James’ most prominent sponsorship since the finals was his appearance in a Verizon commercial that promoted the company’s new data plan.

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Brad Sullivan is a lead writer for Cavaliers Nation. He has spent much of life in the Cleveland, Ohio area, and has remained a Cavalier fan from their 1970 beginnings through the return of LeBron James. While that fandom was sorely tested during the Reign of Error known simply by one word, Stepien, that overall historical perspective will be part of his writing for Cavaliers Nation in the months ahead.