While LeBron James signed a three-year extension with the Cleveland Cavaliers this past summer for approximately $100 million, his endorsement money is just as lucrative. One of his endorsement deals is with Sprite and his latest commercial is an amusing take on the power of suggestion and reverse psychology.
The online magazine, First We Feast, gave an overview of the 60-second ad, with James speaking about his unwillingness to give the drink a heavy marketing push. As he continues to mention the product, hip-hop recording artist Lil Yachty can be heard singing about the product. Meanwhile, bottles of Sprite are seen and party-goers are pictured drinking it.
https://www.youtube.com/watch?v=11-khPWQFMc
The ad was shot during James’ busy offseason that was primarily spent in the Los Angeles area. With the 2016-17 campaign set to begin, James day job will certainly take precedence.
